Summary: Compare digital cameras before you make a purchase. Film and digital cameras are expensive propositions, so spend your money wisely. The best advice comes from a veteran portrait photographer with tips on choosing your new digital or film camera.

We live in a visual society. Portraits, snapshots, movies, DVDs, widescreen plasma television and even camera phones bombard us with images for nearly all of our waking hours. Our daily activities are a matter of record, thanks to cameras.

From novice to professional photographer, you will face decisions about buying your first camera or replacing worn and dated camera gear with increasingly sophisticated digital equipment. At that point, there are important aspects to consider when choosing a camera.

How are you going to use your camera?

Photographic equipment comes in all shapes and sizes and at varying price points. Are you using your camera for candid snapshots at family functions like birthdays and holidays? Is your goal to photograph sports like your child’s soccer or t-ball games? Are you looking to grow your skills at portraits? You need to determine how you intend to use your camera before you begin your search for the right equipment.

Need vs. want

Once you know how you are going to use your new camera, it is time for a reality check. Avoid an impulse purchase where you end up spending hard earned money on flashy camera equipment because of the “technical seduction” and the allure of “bells and whistles” during a salesperson’s demonstration.

Do your homework and consult the many sources available in print publications and online consumer advice. Many online outlets offer reviews and testimonials from real people who have purchased the same items. Those comments often contain valuable information to help you reach a decision.

Ask tough questions

Once you determine your need and establish your budget, visit at least two reputable camera stores to check out the merchandise firsthand.

Actually holding a camera in your hands beats deciding what to by from advertising handouts and interactive internet presentations. Ask your friends about their experiences in purchasing cameras and accessories. They may have suggestions or horror stories that can lead you to make a knowledgeable decision.

Don’t hesitate to pick up the phone and ask a local professional in the studio business or even a local newspaper photographer for a recommended retail outlet. Ask where they buy their equipment and supplies.

When you settle on a specific brand and model then start to search for the best price. Compare prices and stay within your financial comfort zone. Remember, you have to live with both the camera and the price.

Value judgment

Cameras, complete with accessories, can cost between $50 to $5000. A more expensive camera does not assure great photographs. Film cameras are in the lower price range, with digital cameras starting in the $150 price range. The unknown in the “photographic quality” equation is the photographer’s ability. An expensive camera is not assurance of good photographs.

Read the manual

The manuals and operating instructions for today’s photographic equipment can be overwhelming. However, getting the most from your investment requires knowledge and understanding of how the camera works.

Some cameras include DVD tutorials that explain in great detail the operating instructions and features. Be prepared to sit down with camera in hand and work your way through the manual or tutorial, as you would a textbook. Take it section by section and don’t expect to be an expert overnight. The same patience you exhibit in capturing the precise moment or expression in a portrait will serve you well as you get to know your camera.

Keys to success:
• What you need vs. what you want?
• Ask questions
• What can you afford?
• Read the manual

Buying a camera should be a fun experience. When making a major expenditure like this, you should feel comfortable with the equipment, the seller and yourself.

At this time, PORTRAITSECRETS does not endorse or recommend a specific brand or model of camera.